Day 2 - Unleashing your Omni-channel potential
Friday, June 3rd, 2016
• What does Omni-channel mean to you?
• How does it create consumer opportunities?
• How do you start this process?
• What are the development areas?
• What should you invest in first?
• Technology, Infrastructure, Staff, Branding
• What does a seamless ‘online’ and ‘offline’ brand look like?
• The two main hurdles
• Short vs Long-term
• Your customer’s worst enemy