Christopher Maaß

CMO
Brands4friends

Christopher Maaß ist seit November 2010 Chief Marketing Officer und Mitglied der Geschäftsleitung von brands4friends. Er ist für die Marketing- und Kundendienstabteilung verantwortlich. Während der Übernahme durch eBay war er an der Weiterentwicklung des Unternehmens und seiner Integration in eBay beteiligt. Christopher Maaß verfügt über langjährige Erfahrung in der eCommerce-Industrie: Er begann seine Karriere in der Geschäftsentwicklung bei eBay Deutschland, wo er die Marketingabteilung bis 2008 leitete. Zwischen 2009 und 2010 war er Marketingleiter des Startup-Entwicklungsunternehmens Rocket Internet.

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda

Day 1 - The future of Mobile in the German e-Commerce market

Tuesday, May 3rd, 2016

1:50 PM Customers going mobile: How to reach customers across devices and channels

• How can you reach your new customers across devices?
• What is the most important channel?
• Should you target this channel?
• What are the key benefits of trying to reach customers across all channels?

3:40 PM Drill Down Roundtables

Conquering Responsive Design

Philipp Winklhofer, Head of e-commerce, Schwab

Optimizing mobile traffic

Cengiz Duelger, Head of Web Conversion, SKY Deutschland

Enhancing your Responsive Roadmap

Glen Richardson, CMO, Fruugo

Increasing mobile conversion

Ozgur Dogan, CMO, Hespiburada (Turkey)

Forget conversion: The value of browsing

Philip Rooke, CEO, Spreadshirt

Reaching customers across devices

Dieter Kindl, CEO, Rakuten

Mastering Cross-Channel

Daniel Roethlin, Unternehmensleiter, Exlibris

Using Mobile as a key for the Omni-channel experience

Michael Buller, Director and Spokesman, Verbunds Internet-Reisevertrieb e.V.

Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

5:10 PM How to adjust your mentality to adapt to local needs

• When are you ready to "go global"?
• Which markets do you enter first?
• Payments: which system to use? oHow do you negotiate the issue of foreign currencies?
• How do you navigate country regulations and local laws?
• Shipping and import costs Vs warehouse management • which is right for you?
• Translating the local language, are there any ways around this? How do you market your product in the new market?
• How do you benchmark against native, market rivals?